Generic Viagra more popular in India

02 February, 2006

Indians prefer generic Viagra to the original one. A month after Pfizer officially launched Viagra in the Indian market, the product has, expectedly, received a rather weak response. Two obvious reasons are the high pricing and availability of nearly 40 generic versions of the drug that are much cheaper.

At Rs 463 per 50 mg tablet and Rs 594 per 100 mg tablet, Viagra in India is priced on par with its global counterpart, and is 30 times more expensive than generic Viagra versions manufactured by Ranbaxy, Cipla and Sun Pharmaceuticals among a host of others. Generic Viagra such as Caverta, Silagra and Kamagra are more popular as compared to the original one.


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