Large number of consumers switching to generics

18 January, 2006

A recent study suggests that nearly nine out of 10 consumers are switching to generic drugs instead of popular brand name drugs. The analysis of four drugs - Allegra, Arava, Amaryl and Zithromax - each of which lost patent protection in the second half of 2005, showed that generic versions were purchased instead of the brand name at an average rate of 87 percent within 30 days of the substitute's arrival at pharmacies.

The study was conducted by Frankin Lakes-based Medco Health Solutions Inc., the largest U.S. drug benefit management company, which bargains for low prescription drug prices on behalf of its clients. Erectile dysfunction (ED) generic drugs are also gaining immense popularity nowadays due to their efficacy. ED generic pills are equally effective for the treatment of ED as compared to branded ED drugs.


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